Monday, April 04, 2005
Book Review: Go It Alone- Do What You Do Best and Let Others Do the Rest
This very informative and inspirational book about solo entrepreneurs by Bruce Judson was a very easy read. It has a very interesting premise about the future of small businesses and his arguments were very persuasive.
Basically, because of leaps in technology, a one-man or one-woman operation can have the same global impact as a corporation with tens of thousands of employees. Instant websites, virtual assistants and web-based software all put business success at the average person's fingertips for very little up-front investment.
The only problem is, many entrepreneurs are either too proud to use these time and money-saving measures or they just lack the knowledge about them.
I have to say that I agree. In coming across many moms with home businesses and small businesses, we tend to spend a lot of time working in our business and not on our business or growing our business. We want to take on every responsibility, from webmaster to Search Engine Optimization expert to article-writer to researcher to customer service rep and packager.
I agree with the author that I am most efficient doing what I do best and leaving the other work to professionals (or easy to use software solutions) so that I maximize my time, energy and money.
Every work-at-home mom should buy this book.
Basically, because of leaps in technology, a one-man or one-woman operation can have the same global impact as a corporation with tens of thousands of employees. Instant websites, virtual assistants and web-based software all put business success at the average person's fingertips for very little up-front investment.
The only problem is, many entrepreneurs are either too proud to use these time and money-saving measures or they just lack the knowledge about them.
I have to say that I agree. In coming across many moms with home businesses and small businesses, we tend to spend a lot of time working in our business and not on our business or growing our business. We want to take on every responsibility, from webmaster to Search Engine Optimization expert to article-writer to researcher to customer service rep and packager.
I agree with the author that I am most efficient doing what I do best and leaving the other work to professionals (or easy to use software solutions) so that I maximize my time, energy and money.
Every work-at-home mom should buy this book.
